![]() ![]() Whenever I’m holding a webinar, presenting at a seminar, or just interacting with our awesome customers, I’m asked a lot of social media questions that span all major networks. You can also give your group a logo and website URL.Kristen Curtiss Last Modified: Novem4 min read You can choose whether you want the subgroup to be open or if members must request to participate. Next, click “create a subgroup” and give it a name, type, summary and description. ![]() To create a subgroup… visit your group and click the “manage” tab and then “manage subgroups” in the right sidebar. * Drive attention to the subgroup through your comments in the main group and in other groups where you participateĪnd hey, if your group only has 10 members, even if they’re extremely active – well, good for you, but subgroups are probably a waste of your time. * Provide an ongoing focus for members’ attention by adding RSS feeds related to the focus of the subgroup * Kindle the conversation by posting a news article with a brief comment every day for the first month of the group * Set the aims for the subgroup by posting a featured discussion in the subgroup LinkedIn suggests four ways for managers to quickly build subgroups: By choosing the right smaller groups and setting them up properly, you can enhance group membership and encourage your members to build up smaller communities, and thus the community as a whole. Probably not the best division for a professional group.Įvery group is different so how you subdivide the group depends on how your members interact with it. Divide your LinkedIn subgroups by age range: For localized groups, especially ones with active members who like to collaborate in person, age range divisions can allow members to easily connect with other members who are similar to them in life experience. ![]() Of course these groups can still collaborate within the larger group.ĥ. Divide your LinkedIn subgroups by experience level: Within a group centered around an industry, experience level subgroups can allow entry-level members to share their experiences and grow together and allow senior executives to take advantage of each other’s wisdom. broadcast, design, PR, social media, etc) to allow members easily connect.Ĥ. This will allow members with the same specialty (i.e. marketing), narrow the subgroups into specific focuses. Divide your LinkedIn subgroups by specialty: If you manage a group within a broad industry (i.e. Linked Columbus) divide your group into industries so that members within that area can easily connect.ģ. Divide your LinkedIn subgroups by industry: If you manage a group based in a geographic location (i.e. This will allow members of your group who are close in proximity to one another to easily connect, online and off.Ģ. You can do this by country, state/province, metropolitan area, zip code – however broad or narrow you want to focus. Divide your LinkedIn subgroups by geographic location: If you run a large-scale group around an industry or interest, divide the subgroups by location. I don’t think their categories take advantage of the features’ potential, so I’ve come up with a few potential types of “other” subgroups:ġ. These are the current “types” of subgroups listed in the setup drop-down menu: LinkedIn describes the subgroups like break-out sessions at a conference: “They enable you to create more focused areas than in the main group.” Essentially, it’s a way to build smaller, more focused communities within the larger community of a group. LinkedIn sent out an e-mail to group managers early this morning announcing the launch of a new feature – the ability for group managers to create subgroups within their groups. Groups on LinkedIn have become an integral part of the community, with over 300,000 groups currently. ![]()
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